2026 Roadmap

Marketing
Operations
Hub

The single source of truth for MarOps at MrQ — roadmap, projects, team, and all resources in one place. Built on the EOS model, one quarter at a time.

4
Months Old
Q1
Rock Delivered
30+
Projects in 2026
3
Team Members
2026 Roadmap
Q1
Q1
Dec 2025 – Mar 2026
Foundations
◆ EOS Rock — Dec 2025 – Mar 2026
Marketing Operating Model Audit + Linear Onboarding

Deliver a comprehensive marketing audit across all functions using a 5-pillar maturity framework. Onboard the MarOps team to Linear and implement the first core workflows.

Lead
Narcis Dimuleasa
BAU Projects & Initiatives
Marketing Operating Model Audit
✓ DoneNarcis / Louis / Trae
▾
5-Pillar Maturity Framework
✓ DoneLouis Sassoon
View Details →
Linear Onboarding (MarOps)
✓ DoneNarcis Dimuleasa
▾
MarOps Intake Process
✓ DoneNarcis Dimuleasa
▾
Creative Workflow v1
✓ DoneLouis Sassoon
▾
Optimove Technical Onboarding Support
✓ DoneTrae Hill-Daniel
▾
Attribution Rock Support
✓ DoneLouis Sassoon
▾
Q2
Q2
Mar – Jun 2026
Operations Excellence
◆ EOS Rock — Mar – Jun 2026
Marketing Operations Excellence via Linear

Roll out Linear fully across all Marketing and Compliance teams. Migrate from Trello. Customise boards, build workflows, document processes, and measure efficiency gains.

Lead
Narcis Dimuleasa
Rock Deliverables
Brand Board & Workflow
Rock DeliverableNarcis Dimuleasa
▾
Creative Board & Workflow
Rock DeliverableLouis Sassoon
▾
Casino Board & Workflow
Rock DeliverableNarcis Dimuleasa
▾
RevOps Board & Workflow
Rock DeliverableNarcis Dimuleasa
▾
Compliance Board & Workflow
Rock DeliverableTrae Hill-Daniel
▾
Performance Board & Workflow
Rock DeliverableLouis Sassoon
▾
CRM Board & Workflow
Rock DeliverableTrae Hill-Daniel
▾
Trello Migration to Linear
Rock DeliverableTrae Hill-Daniel
▾
Compliance Asset Approval Process (Solas or Internal Bot)
Rock DeliverableTrae Hill-Daniel
▾
CRM QA Process
Rock DeliverableTrae Hill-Daniel
▾
Affiliate Compliance Onboarding Process
Rock DeliverableLouis Sassoon
▾
Documenting All Workflows
Rock DeliverableNarcis Dimuleasa
▾
MarOps Documentation Hub
Rock DeliverableNarcis Dimuleasa
▾
End-of-Quarter Efficiency Survey
Rock DeliverableNarcis Dimuleasa
▾
BAU Projects & Initiatives
Scorecard & Data Foundations Analysis
○ PlannedNarcis Dimuleasa
▾
Marketing Activity & Delivery Calendar
○ PlannedNarcis Dimuleasa
▾
AI Playbook: List of Tools to Use
○ PlannedMarOps
▾
Moveable Ink Integration
○ PlannedTrae Hill-Daniel
▾
Optimove Push Notification Migration
○ PlannedTrae Hill-Daniel
▾
Deeplink Experience
○ PlannedLouis Sassoon
▾
Appsflyer App Scale Set-up
○ PlannedLouis Sassoon
▾
Finance Reconciliation (Casino/Affiliates)
○ PlannedNarcis Dimuleasa
▾
Casino Partner Documentation Process
○ PlannedNarcis Dimuleasa
▾
Contract Review Process
○ PlannedNarcis Dimuleasa
▾
Attribution Optimisation Playbook
○ PlannedLouis Sassoon
▾
Creative Workflow v2 (All Teams)
○ PlannedLouis Sassoon
▾
ASA Compliance Training
○ PlannedNarcis Dimuleasa
▾
CAP Compliance Certificate (PML)
○ PlannedNarcis Dimuleasa
▾
Budget Buster PitPack
○ PlannedNarcis Dimuleasa
▾
Q3 + Q4
Q3 + Q4
Jul – Dec 2026
Measurement, Scale & Automation
◆ EOS Rock — Jul – Dec 2026
Marketing Attribution, Measurement & Martech Architecture

Build a robust measurement framework covering advanced attribution, MMM re-evaluation, and structured experimentation. Then scale into the data and tooling architecture that enables automation, AI-powered personalisation, and scalable marketing operations.

Lead
Narcis Dimuleasa
BAU Projects & Initiatives
Experimentation Framework v2 (All Teams)
○ PlannedLouis Sassoon
▾
Advanced Attribution (inc. View-Through) & MMM
○ PlannedLouis Sassoon
▾
Marketing Scorecard & Data Foundation
○ PlannedLouis Sassoon
▾
Maturity Framework H2 Review
○ PlannedLouis Sassoon
▾
CRO Framework
○ PlannedLouis Sassoon
▾
GTM Governance & Release Process
○ PlannedLouis Sassoon
▾
Documenting All Workflows (Full Rollout)
○ PlannedNarcis Dimuleasa
▾
Martech Architecture Roadmap
○ PlannedNarcis Dimuleasa
▾
Hyper-Personalisation Enablement
○ PlannedTrae Hill-Daniel
▾
Annual Marketing Ops Review
○ PlannedNarcis Dimuleasa
▾
View-Through Attribution
○ PlannedLouis Sassoon
▾
Push Events Inside Platforms for Better Optimisation
○ PlannedLouis Sassoon
▾
The Team
ND
Narcis Dimuleasa
Head of Marketing Operations
Strategy · Processes · Linear · Compliance · Planning
TH
Trae Hill-Daniel
CRM Operations Manager
CRM · Optimove · QA · Linear Workflows · PQ/Spark
LS
Louis Sassoon
Performance Marketing Operations Manager
Performance · Attribution · Experimentation · Events/Pixels
Marketing Org — Teams We Work With
Brand · Creative · Copy · Performance · CRM · Casino · RevOps
About MarOps

The operating system
of the marketing department.

MarOps is the function that makes everything else work better — faster, more consistently, more measurably, and at greater scale. It is the infrastructure, enablement, and governance layer that sits underneath every campaign, every tool, and every team in marketing.

The Five Pillars
Resources
Q1 RockDocument
Marketing Operating Model Audit
Full audit with maturity scores across all functions
Open document →Mar 2026
FrameworkFramework
5-Pillar Framework (Appendix — p.4)
Scoring methodology: Process, Data, Tools, Strategy, Collaboration. More details in Appendix (p.4).
Open document →Mar 2026
PlaybookPlaybook
Linear Onboarding & Implementation Playbook
Step-by-step guide for onboarding teams to Linear — boards, workflows, integrations
Open document →Feb 2026
Q2 RockRock
Q2 Rock: Linear Operations Excellence
Full Q2 rock document — objectives, deliverables, and success criteria
Open document →Mar 2026
PlanningPlanning
Quarterly Planning
Quarterly planning materials, capacity planning, and EOS rocks
Open document →Mar 2026
ReportingReporting
Monthly MBRs
Monthly Business Review decks and materials
Open document →Mar 2026
ReportingReporting
Functional MBRs
Function-level Monthly Business Reviews
Open document →Mar 2026
ComplianceCompliance
Marketing Compliance Policies
Advertising compliance policies and guidelines for all marketing activities
Open document →Mar 2026
ToolsTool Guide
Spark — Free Templates & Promotional Popups
Template library for free spins and promotional popup communications
Open document →Mar 2026
ToolsTool Guide
PQ — Promotional Triggers & Events
Guide for creating promotional triggers and events
Open document →Mar 2026
ToolsTool Guide
Optimove Guide
Optimove usage guide and governance framework for CRM
Open document →Mar 2026
ComplianceTool Guide
Flickr — T&Cs Guide
Guide for managing promotional terms and conditions
Open document →Mar 2026
FrameworkFramework
Promotional Mechanics Library
Approved promotional mechanics with templates and performance benchmarks
Open document →Mar 2026
FrameworkFramework
CRO Framework
Conversion rate optimisation framework for all key conversion points
Open document →Mar 2026
MeasurementData
MMM Key Events — Q1 2026
Key events to consider for Marketing Mix Modelling in Q1 2026
Open document →Jan 2026
ProcessProcess
GTM Governance & Release Process
Google Tag Manager governance, tag taxonomy, and release management process
Link coming soon →
Note: This hub will be updated with links to all documents, playbooks, and resources as they are created. Reach out to Narcis to add new materials.
Playbooks & Tools
Casino Ops · AI Playbook
Game Provider Meeting System
AI-powered workflow to transform provider call transcripts into structured briefs. Includes 4 ready-to-use prompts for NotebookLM or ChatGPT.
→
Q2 Rock · 3 Playbooks Inside
Linear @ MrQ — The Complete Guide
Everything you need to use Linear at MrQ: the department rulebook, per-team intake & workflow guides, and the MarOps setup checklist for onboarding new teams.
→
CRM Ops · QA Protocol
CRM Campaign QA: The Four Eyes Principle
Three-layer approval protocol for all CRM campaigns. Approval matrix, workflow stages, and full QA checklists for every channel.
→
MarOps · Analytics
GTM Governance & Release Process
Tag management governance framework — ownership rules, release workflow, QA checklist, and approval process for all GTM changes across MrQ.
↗
Compliance · Monthly Process
IWL & Affiliate Compliance Monitoring
Monthly process for scanning affiliates against the Illegal Websites List. Includes 6-step workflow, breach escalation protocol, and downloadable tracker.
→